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What is Periscope?

Why should it matter to your business?

Periscope allows users to give a live video broadcast of some stretch of their lives. Video on social media is trending, according to Forbes Magazine, "The Top 7 Social Media Marketing Trends That Will Dominate 2016." So what does this means to your brand?

Periscope lets anyone with a camera-enabled device (such as an iPhone or a GoPro) broadcast live video to the public. Like Youtube, the lure behind Periscope is its capacity to quickly go viral. Because of Periscope, people are able to interact with your brand on a more personal level.

According to Black Enterprise, "salon owner Darrius Peace, was able to

Periscope put his business on the fast-track to success, and increased his clientele and product sales."

Periscope is becoming bigger than TV programming. With a touch of a button you can reach hundreds of people and offer your service at a discount easier and more direct than ever.

To Get Started All You Need:

Simply download the application from Apple's App Store or Google Play on your smartphone or tablet. You can also go live using a GoPro.

How to go live on Periscope?

Open the "Broadcast" tab by tapping the Camera icon at the bottom center of the app. Be sure to enable your location, microphone, and camera.

How long do live broadcasts last?

You can either have your video auto-delete after 24 hours or save them to your camera roll. Simply go to "Settings" and select "Auto-Save to Camera Roll" or "Auto-Delete After 24hr".

How to use Periscope the correct way?

Make your title catchy. This is how you will get discovered on Periscope. The more catchy the better. Also use hashtags, to draw people in, while you tweet out to your Twitter followers.

Things to expect

Be prepared to deal with a negative Nancy or two or a chatty Patty. There are those who will scroll Periscope just to cause drama. You can always report them in.

Expect your followers to look for you so always try and be on time. Scheduling a time to connect could be the difference between you and your business taking things to the next level.

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