To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.
Keep your commentary positive and honest when facing negativity. Ensure you have much positivity surrounding your brand, and this will likely squelch any negativity. Continually update your image so that positive impacts overwhelm the negative.